“Save money & help others”

Business FAQ

How is CommonKindness different from other online coupon sites?

How does CommonKindness compare to other coupon websites or platforms?

How does CommonKindness benefit consumers?

How much does it cost to run a coupon with CommonKindness?

Can CommonKindness provide demographic information of consumers using the coupons?

How does a brand add coupons to the CommonKindness promotional platform?

Besides offering a technology platform to power our coupon campaign – does CommonKindness offer promotional tools?

Are CommonKindness coupons accessible only on CommonKindness.com?

How do I setup my coupon?

What information do I need to setup my coupon?

What is an average expiration date or length of a coupon campaign?

Do brands usually apply a rolling expiration date?

How quickly can my brand’s coupon be live?

Is there anything that usually causes a delay for getting a coupon live?

Are there any clearinghouse fees for the reporting required for CommonKindness coupons?

How can we (brand) prevent a coupon from going viral?

In which trade publications has CommonKindness been featured?

Sponsorship – sponsoring a CommonKindness email newsletter FAQ’s

Email banner ads – running a banner ad in the CommonKindness email newsletter FAQ’s

Homepage banner ads – running a banner ad on the CommonKindness homepage FAQ’s

Does the brand need to promote the coupon?

 

 

How is CommonKindness better than other online coupon sites?

  • Performance based pay-per-sale platform.
  • No load fee.
  • No per coupon printed fee.
  • You only pay a $0.25 sales commission when your coupon is redeemed and you have made a sale.
  • CommonKindness gives 20% of revenues to non-profit organizations selected by shoppers, so $.05 per coupon redeemed goes to charity.
  • CommonKindness can provide your brand post campaign data and analytics so you can learn who redeemed your coupon and re-communicate with them to build the relationship.
  • Brands can control their coupon campaigns directly - add/remove limitless coupons in minutes for free and manage your coupons in real time via your coupon dashboard, including print limit and print frequency.
  • Consumers do not need to download an intrusive app to be able to print CommonKindness coupon.

How does CommonKindness compare to other coupon websites or platforms?

  • CommonKindness does not charge to upload coupons or when ever a consumer prints a coupon but instead charges brands only per coupon redeemed (when a sale took place).
  • Our performance based pay-per-sale model provides brands a 50-75% cost saving.
  • CommonKindness provides brands promotional tools at no extra charge.
  • Brands do not need to work through an intermediary person but can instead can control their coupon campaigns directly themselves.
  • CommonKindness gives 20% of revenues to non-profit organizations, so participating brands receive a “halo” effect.
  • CommonKindness offers brands post campaign data and analytics and allows brands to re-target and re-communicate with their shoppers.

How does CommonKindness benefit consumers?

  1. CommonKindness is free for shoppers to use.
  2. They can try products they don't usually buy.
  3. They can find coupons that help them save money.
  4. They can support their favorite non-profit with every coupon they redeem - CommonKindness donates to their selected non-profit every time they redeem a coupon

How much does it cost to run a coupon with CommonKindness.com?

The only fee is a $0.25 per redemption fee.
There are no load fees, no edit fees, no per print fees etc. You only pay per redemption, in other words, the brand only pays when a shopper redeems the brand’s coupon at a retailer and a sale was generated. This is a completely performance based coupon platform.

  • It is free to load your coupon on the CommonKindness promotional platform and website.
  • CommonKindness does not charge brands any loading, editing or per print fees.
  • You only pay a $.25 fee, similar to a sales commission, when your coupon has been redeemed and you have made a sale.
  • Brands set their own coupon campaign parameters based on their budget.

Can CommonKindness provide demographic information of consumers using the coupons?

CommonKindness provides brands unparalleled post campaign information about who redeemed their coupon. Demographic, geographic details, non-profit category preferences of their shoppers etc.

How does a brand add coupons to the CommonKindness promotional platform?

  1. Become a member
  2. Register your brand/business and access your very own coupon dashbaord
  3. Create coupons in minutes for free

Besides offering a technology platform to power our coupon campaign – does CommonKindness offer promotional tools?

Yes – free promotional tools are provided to all brands once their coupon is scheduled to go live. These include: graphics, coupon links, iframe technology for simple website/facebook integration on the brand’s side etc.

Are CommonKindness coupons accessible only on CommonKindness.com?

No – CommonKidnness.com is only a small part of the many access points brands provide consumers. When loading a coupon on CommonKindness, and at not cost, all brands receive coupon links that can be used in email, newsletters, websites, social media, etc. In addition, the brand receives an iFrame code for both website and Facebook integration, so that the brand can run the coupon within their own channels and networks, allowing consumers to choose their favorite non-profit, and clip & print the brands’ offer(s) without sending them to CommonKindness.com.

How do I setup my coupon?

Visit www.LoadYourCoupons.com:

  1. Become a member & REGISTER your brand/business – takes 5 minutes
  2. Create coupons in minutes via your vendor account coupon dashboard. (Upon request a custom option is available where required - CommonKindness can load the coupon for you after receiving a completed “Create a Coupon Form” from you. You will then receive a mock-up of your coupon for approval before going live).

What information do I need to setup my coupon?

  1. Vendor account on CommonKindness – takes 5 minutes.
  2. Coupon details for your campaign:
    1. Offer: The discount you would like to offer. Example: Save $1.50
    2. Description: Further description about your offer, such as purchase requirements. Example (if your offer was Save $1.50): Save $1.50 when you buy any one (1) (name of brand) product.
    3. Expiration date: How long your coupon is valid for.
    4. Printing limit: How many times your coupon can be printed during the campaign.
    5. GS1 Databar Expanded Stacked Barcode:
      Min 14 max 72 digits.
      GS1 databar is required to be provided as a compiled data string (numerical) with 7 zeros programmed into data field 5. Example: 8110123456789012334567890510000000

      Note - CommonKindness automatically appends 7 digits in data field 5 (this allows us to track which non-profit was selected by shoppers for us to provide funds to) and you are responsible for ensuring that the barcode data string is generated correctly. When you order/create your GS1 barcode, you must have 7 zeros programmed into data field 5. Barcode specifications are available for you to forward to your barcode provider
    6. UPC-A Barcode (Optional): UPC-A barcode as a numeric string (digits only). 11 digits.
      Example: 51234567890
    7. Image: Image of the product: (gif, png, jpg) 3 in. wide x 4 in. high at 300dpi (900 pixels wide x 1234 pixels high).

What is an average expiration date or length of a coupon campaign?

It varies and depends on the brand’s strategy. The industry average length of a coupon campaign is about 9 weeks. Some brands run timed campaigns and others ensure they have a campaign live at any given time, and therefore a brand presence.

Do brands usually apply a rolling expiration date?

It varies and depends on the brand’s strategy. Sometimes rolling expiration dates are applied to encourage more immediate redemption, sometimes, no rolling expiration date is applied at all. A suitable rolling expiration date length will also vary depending on product and category.

How quickly can my brand’s coupon be live?

Brands’ coupons can be live in matter of minutes from the time of publishing the coupon into the publishing queue – the coupon simply goes through a quick review for final approval.

Is there anything that usually causes a delay for getting a coupon live?

When brands do not order their GS1 barcode as soon as they can, there is sometimes a delay getting the coupon live, due to wait time for receiving the barcode. Make sure you order your barcode as soon as you know what your coupon campaign details are.

Are there any clearinghouse fees for the reporting required for CommonKindness coupons?

There may be a fee from your clearinghouse associated with obtaining redemption reports, and the brand is responsible for this fee. If there are any fees, they vary from clearinghouse to clearinghouse and would depend on contracts or agreements negotiated between the clearinghouse and the brand.

How can we (brand) prevent a coupon from going viral?

CommonKindness coupon platform allows the brand to control the coupon at all times, by first capping the number of prints allowed overall for the coupon (Note: print limits can be altered in real time even once the coupon is live).

In order to print any CommonKindness coupon, consumers must register and provide their details, ID, email address etc. (this is not required by other coupon websites).

While other coupon websites ONLY limit the number of prints per device, CommonKindness can limit the number of coupons printed per consumer (limit set by the brand), via their registered account and using our unique Time Saver Coupon Printing Technology, which streams coupons directly to a consumer’s printer.

In addition, each coupon then has the consumers name printed on it and mentions the non-profit they have chosen to support. Example: Thanks B. Smith for supporting ASPCA.

CommonKindness can then trace any printed and/or redeemed coupon back to the individual consumer with a direct link to their account not just a device. Knowing their name is printed on each coupon is a much more effective deterrent to committing coupon fraud.

In which trade publications has CommonKindness been featured?

  • CPG Matters.com
  • Progressive Grocer
  • Yahoo News
  • Retailing today

Also:

  • All You Magazine
  • Parents Magazine
  • Yahoo News
  • Marie Claire Magazine

Sponsorship – sponsoring a CommonKindness email newsletter FAQ’s

Can we (brand) add more editorial type content, rather than banner ad format?

  • Yes, there is flexibility with the implementation for the second banner section in the email – this can be a combination of text on one side (left or right column) and an image on the other side. This offers a more ‘editorial’ appearance for your brand’s campaign creative.

What is the lead time for sponsorship of an email newsletter?

  • 8 working days before email deployment date is the material deadline. This allows for implementation of brand’s creative and final approval by brand before deploying the email send.

Can an email sponsorship be combined with my brand’s coupon featured in CommonKindness’s content section of the email?

  • Yes – pending availability

Can we (brand) add more editorial type content, rather than banner ad format?

  • Yes, there is flexibility with the implementation – it can be a combination of text on one side (left or right column) and an image on the other side. This offers a more ‘editorial’ appearance for your brand’s campaign creative.

What is the lead-time for banner ad in an email newsletter?

  • 5 working days before email deployment date is material deadline.
  • Banner ad placement can be turned around very quickly so long as placement space has not been sold out and brand’s banner ad creative etc. is ready.

Homepage banner ads – running a banner ad on the CommonKindness homepage FAQ’s

What is the recommended implementation?

  • Running a homepage banner ad is recommended in conjunction with another promotional placement (run a mini campaign) – not as popular on it’s own. Combination of promotional placements allows you to further engage shoppers with your brand message/creative from the email to your coupon on the homepage to a banner ad on the homepage.
    • Recommendations:
      • Schedule a homepage banner ad in conjunction with a homepage feature of your brand’s coupon.
      • Schedule a homepage banner ad in conjunction with an email banner ad or sponsorship linking to the CommonKindness homepage featuring your coupon.

What is the lead time for homepage banner ads?

  • Banner ad placement can be turned around very quickly so long as placement space has not been sold out and brand’s banner ad creative etc. is ready.

Does the brand need to promote the coupon?

Yes brands use the free promotional tools provided to them to promote their coupon/s to their audience or throughout their channels (social media, email marketing, link online display ad campaigns to the coupon etc.)